Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. The earlier a site appears in the SERPs, and the more frequently it appears, the more visitors it will receive from the search engine’s users.
Using Search Engine Optimization techniques to increase the visibility of a website is an ongoing process, and Google’s algorithms and SEO recommendations are constantly changing. In order to be effective, digital marketers must keep up with these changes and implement new strategies in an effort to stay ahead of the competition.
The front-end engineer is responsible for ensuring that the website is SEO-friendly, while the back-end engineer ensures that content is correctly structured for search engines. This involves coding pages in a way that search engines can easily understand and ranking a site for the correct keywords, among other things.
On-page SEO is the most important part of SEO, and the front-end engineer should work closely with the back-end team to make sure that content is optimized for SEO. This includes things like meta descriptions, page titles, and heading tags.
The title of a webpage should be a brief introduction to the page. It should also contain keywords that are relevant to the page and the site as a whole. This helps the page rank better for its topic and is an excellent opportunity to get creative with keyword placement.
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