What is SEO?
SEO is the process of optimizing a website in ways that help it appear higher in search results. This is important for businesses because the higher your website appears in a search engine, the more people will see it.
Search engines like Google and Bing use bots to crawl the web, going from site to site and collecting information about each page. Then, they create an index (think of a library).
When a user enters a search query, the search engine uses that data to generate a list of pages to serve up in response to that query. Each page is ranked using hundreds of factors and signals.
As with all marketing, the key to effective SEO is to know your audience and understand how they use the internet. Then, you can make your website and content as helpful as possible to them.
Increased sales and leads – When you’re on the first page of search results for high-value keywords, you’re earning clicks and visits from people who are looking for your products and services. That can result in more revenue and market share.
Better customer service – When you’re on the first page of a search result, you’re likely giving people a great experience, which can help build trust and loyalty with your brand. You’re also more likely to get the attention of your customers, which can lead to referrals and repeat business.
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