One of the most important elements of an SEO optimized website is the target keyword. This small bit of code helps the search engines understand your page better. In return, you get traffic that is more relevant to your product or service.

There are many ways to find keywords that are popular with your niche audience. For example, you can use a keyword research tool like AppFollow or Google AdWords. You can also ask your web designer to make suggestions based on a brief description of your product.

A good keyword research tool will help you discover what the real world consumers are looking for. It will also allow you to narrow down the results by region and industry. The most useful information can then be used to craft a winning ASO (App Store Optimization) strategy.

A great ASO strategy is all about targeting the right keywords at the right times. That means testing the waters a bit and making it an ongoing process. At the same time, you need to consider the competition. Remember that the first few results on a search engine results page decrease the chances of success.

Another good way to improve your ranking is to use relevant keywords on internal links. As you can imagine, this isn’t always the easiest task.

If you’re new to the game, it can be difficult to know which keywords to use. Using a tool to help you with this can save you from some costly trial and error.