SEO is a marketing method that is used to improve the rankings of a website or webpage on the search engine results page. The goal is to increase the quantity and quality of traffic to a website.

SEO is often a long-term process that requires time, effort and action. It’s an inbound marketing strategy that can generate leads, boost sales and increase brand exposure.

One of the best ways to generate traffic is to get your website listed on the top of the first search results page. However, not every business can afford to be at the top of the list.

In order to succeed at this, you need to understand the basics of SEO. This includes the technical configuration of your website, the content you produce and the keywords that you use. You also need to make sure that your site is mobile-friendly. Mobile-friendliness is one of the most important ranking factors in Google.

To improve your website’s rankings, you’ll need to include the most important search-related keywords in your content. This means making sure that your headings, meta descriptions and body copy are optimized for a variety of keyword searches.

Search engines recommend using SEO to help your page rank higher in search results. There are hundreds of different factors that go into determining what is displayed in a SERP.

Using the right keywords can lead to more qualified traffic, which can in turn result in more sales. If you can produce great content that solves people’s problems, you’re on the road to SEO success.