The search engine optimization (SEO) skill set is essential for any digital marketer. It provides an edge over the competition in a competitive industry, and can help you land more work by ensuring that you’re top-of-mind with hiring managers.
It’s a fast-paced and ever-changing field that requires constant learning. Having a good understanding of SEO fundamentals and how to apply them to specific campaigns helps you build a strong foundation that will last.
You also need to be able to analyze data and make it actionable, which can be done using a wide range of software. You should have a good grasp of Google’s algorithm and how to use it to your advantage.
On-page SEO is the ability to optimize your content so that it is easily readable by search engines and helps them understand what the information is about. It involves the use of keywords, meta tags and other elements that can improve your ranking in search engine results pages (SERPs).
Off-page SEO is the ability to promote your content across social media platforms to drive organic traffic. This can include the creation of a blog post, video or image that contains SEO-friendly links to your site.
Whether it’s writing blogs, creating infographics or video, you need to be able to communicate your content’s purpose clearly in order to ensure that people who read it can find the information they need. This can be especially important with infographics, which often require visual representations of information.
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