When it comes to digital marketing, many businesses invest in search engine optimization (SEO) and see positive results. They can boost website traffic, improve brand awareness and increase sales.
But SEO can also be a waste of time and money, especially when it’s done wrong. Here are some common mistakes that cause companies to lose money on their SEO efforts:
1. The wrong SEO company is a waste of money
There are plenty of SEO companies that will take your money and then not give you any return on investment. The best way to find a reliable SEO company is to research online, check out reviews and look at the portfolio of their previous clients.
2. The wrong SEO tactics are a waste of time and money
As we mentioned earlier, SEO is a long game and it can take months to get positive results. The wrong tactics will only make things worse and could even put your website in a worse position than it already is.
One of the biggest mistakes that business owners make is following trends. This is a dangerous approach because it can lead to bad SEO and a lot of misinformation that will hurt your business.
4. The wrong SEO strategy is a waste of time and money
A lot of people spend time trying to make their website or blog perfect for Google but forget about the real audience: people. The problem with this is that your real audience numbers are going to be lower than you think.
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