The answer to this question varies depending on the type of keyword, the competition level, and your advertising budget. In general, Google charges the most for high-paying keywords in competitive industries or those that have a high customer lifetime value.
Cost per click on the search network is $2.32 on average, but can vary greatly by industry and location. If you have a limited budget, it is recommended to target long-tail keywords or use other search engine marketing methods.
Google Ads costs are based on the amount you want to pay for each click, called cost-per-click (CPC). There are eight different types of automated or smart bidding strategies.
Using these strategies can help to reduce the cost of your ads and increase the quality score of your ads, which in turn will lead to higher conversion rates. However, you should be careful not to waste your money on low-quality clicks or ads that aren’t relevant to your business.
Keyword research is an essential part of any PPC strategy, and can be done using many free tools. Some of our favorites include SE Ranking and Keywords Everywhere.
To start with, enter your industry or service keyword into the keyword research tool, along with the correct language and location. For example, if you offer flower delivery services, choose a search language and location that best reflect your customers’ needs. The tool will then show you results by relevance, average monthly searches, top-of-page bids, and more.
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