Whether you’re new to the marketing game or are looking for a better way to boost your business, you’ve probably heard about SEO and Google Ads. These are two marketing strategies that can help your business, but you may wonder if one is better than the other.
Ultimately, the decision between SEO and Google Ads comes down to your business’s objectives and your budget. Having a good understanding of both can help you determine the best marketing strategy for your business.
SEO is a method of organic traffic generation. It is a way to gain higher search engine rankings, improve your website’s visibility, and increase your conversions. Compared to paid search, SEO can be cheaper and more effective. It can take 6 to 9 months to see results from an SEO campaign, but it can produce consistent, organic results over the long term.
Google Ads is a paid advertising platform that displays ads on the sides and top of the search engine results page. It uses a bidding system to determine where it places ads. The ads combine headlines, descriptions, and images. Depending on the keywords you’re bidding on, you can have your ad show up on the side or at the top of the search engine results page.
The main difference between SEO and Google Ads is that SEO is an organic ranking. Search engines use keywords to determine where they place ads, but they do not reveal the actual keywords that are used to determine the rankings.
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