Using a keyword as the focus of your SEO campaign can help you achieve better visibility and conversions. Using the correct keywords will give your site the best chance at showing up in Google’s top pages.

The most obvious way to find your niche is to start by understanding your target audience. This can be done by defining your industry or niche, and figuring out which types of products or services you offer. Identifying your target demographic will make it much easier to come up with relevant keywords to use in your content.

In addition to your target demographic, you may want to take a look at the competition for your chosen keyword. A popular niche may have several other sites competing for the same term. If there are many competitors for the same term, it may be harder to rank for it.

A good way to identify which keywords are worth pursuing is to use a keyword research tool. A few free tools available include Google’s Search Console and SEMrush. The latter is a comprehensive tool that helps you to optimize your site for search engine optimization, and it’s free for a 14-day trial.

Using a keyword research tool can help you to identify the most relevant keywords for your site. It can also help you to track your conversions and make sure that your pages are optimized for the right search terms. A keyword research tool can also be used to find the best keywords to use for your pay-per-click campaign.