Getting to the top of the search results is a top priority for many organizations. The search quality rater guidelines from Google emphasize E-A-T, or “expertise, authority, and trustworthiness” to help rank better in search results.

In an SEO context, keyword difficulty is a measure of how difficult it is to rank a specific keyword. It is typically a number between 0 and 100, but the higher the number, the easier it is to rank for that particular keyword.

The keyword competition score from Google Ads is the metric that many SEO pros prefer to use. It is a metric that was created to give Google Ads users a better idea of the competitiveness of their keywords.

The keyword difficulty measure is also a good indicator of the quality of backlinks to the top ten pages of the keyword. It’s a good idea to try to rank for keywords with high backlinks, as these are a good signal to Google that your content is valuable.

Another metric is the Page Authority from Moz, which is a proprietary metric that looks at the number of referring domains for a particular keyword. The page with the most links will be considered to be the most relevant.

If you’re new to SEO, it’s a good idea to start with low-difficulty keywords. This will help to build your domain authority over time, which is important in the long run. Investing in E-A-T is also a good idea, as it increases the credibility of your website in the given space.