Whether you are starting an SEO campaign or you’re an experienced SEO professional, you’re likely asking yourself “How much does SEO keywords cost?” There are a few factors that determine the cost of a keyword, but these factors are not always obvious.
Keywords are the words or phrases that are at the core of a pay-per-click (PPC) advertising campaign. They determine where an ad will appear. Generally, the more specific the keyword, the more expensive the keyword will be. Having a longer, more targeted keyword will also help you attract a more specific audience.
Google AdWords keyword costs vary, just like any other keyword. Google’s algorithm is continually changing, so prices can vary. It’s also important to remember that the price of keywords can rise during holidays and seasons. The popularity of a keyword is the most important factor in determining the cost of a keyword.
Google also has an advertising network, called the Search Network, that targets users with similar interests. The cost of a search network ad is typically about $0.06 per click.
Keyword research is also a significant part of an SEO campaign. It involves using market research to determine which keywords are driving traffic to your competitor’s websites. You can find keywords for free with the Google Keyword Planner.
The cost of a keyword also depends on the search volume of the keyword. The higher the search volume, the more expensive the keyword. Search volumes range from fewer than 1 percent of all searchers to over 28.5%.
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