Practicing SEO is the process of improving the visibility of your website or web pages on search engine results pages (SERPs). It can help you drive more traffic to your site from organic searches and it can also increase the quality of your visitors.
The best way to learn SEO is to dive deep into a learning resource that will give you a solid foundation in the topic and show you how it works. Here are a few options for learning SEO at home:
If you’re looking to get a hands-on education, you can take advantage of Google’s free online course. The course is designed to teach you the basics of digital marketing, a key component of search engine optimization.
In addition to providing a variety of helpful tools for optimizing your site, Search Console is also an excellent place to check up on how well your site is doing in the eyes of the search engines. It lets you submit a sitemap, monitor how many of your pages are indexed, and track rank changes in real time.
The most important part of your SEO strategy is your content. This includes everything from the keywords you use to optimize your pages to the text that appears on each page. It’s essential to create well-written, original content that people want to read.
Often overlooked, the URLs you use on your web pages are a huge factor in how your content is ranked by search engines. In general, it’s a good idea to keep your URLs short and easy to read, but you can also follow some advanced practices: separating keyword-rich URLs by dashes and using URLs that are unique to each page of your website.
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