When you think of SEO, most people picture keywords and the process of optimizing your website to get a higher search engine ranking. This is a good place to start, but there are actually a number of different kinds of optimization that can help you improve your search rankings.
On-Page SEO: This type of optimization involves improving the content on your site to make it easier for Google to understand and rank. This can include things like creating page titles, meta descriptions, and headings that contain keywords that are relevant to the page.
Technical SEO: This is another important part of on-page SEO, but it also includes things like making sure your site loads quickly and that it’s optimized for the way search engines crawl it. These things can make a big difference in how your site performs, which will ultimately influence your search results rankings.
Local SEO: This is a form of on-page SEO that focuses on increasing your business’s visibility in your area and targeting customers who live there. This can be a great way to lower your marketing costs while ensuring that you’re targeting customers who are already interested in your products or services.
Social Signals: This is a bit tricky to define, but it’s something that can make a difference in your search rankings. When your social media posts receive a lot of engagement, search engines take that as a sign that your content is worth sharing and talking about.
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