Having a list of keywords that you’re interested in ranking for is the first step to creating a foolproof keyword strategy. It’s the foundation of your SEO efforts and can give you short-term gains and long-term growth in the SERPs.
It’s important to start your keyword research by brainstorming topics related to your business & industry that you think people are interested in. Whether you’re a small business, or one of the larger ones that covers a lot of different niches, this is an excellent exercise to get your creative juices flowing and find ideas you might not have thought of.
Talking to customers & learning what they’re trying to accomplish with your products or services can also help you generate some great keywords. Depending on your role & business model, this can be a very easy way to get some great keyword ideas.
When it comes to search engine optimization, long-tail keywords are a great way to bring in more qualified traffic to your website. They are less popular than head terms, but are often used by users who are further along in the buying cycle and have a clearer idea of what they want.
The key is to know what long-tail keywords bring in, so you can prioritize your content based on which are likely to convert well. In addition, it’s important to understand that long-tail keywords may have lower search volume than head terms, but are typically more targeted and have less competition.
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