Whether you’re a small business or a large enterprise, SEO tools and services are now available to improve your SEO campaigns. These services are growing in demand. They’re also becoming more popular with large companies that are looking to automate some of their processes. They provide a user-friendly interface and a variety of features to help you with your SEO campaigns.
Several SEO tools have become multifunctional platforms, allowing users to track keyword rankings, competitor analysis, and daily rank checks. These tools provide pin-point accurate data to respond to algorithm updates.
Another new technology that is influencing SEO is virtual reality. Not only are gamers getting into VR, but many industries are looking to leverage this technology. For example, the video gaming industry is looking to optimise VR and 360-degree videos for searches. These videos can be distributed across various platforms.
The next major technology influencing SEO is AI. Google has been using machine learning to enhance their search results. This allows the search giant to understand user intent better than ever before. It uses algorithms to analyze hundreds of ranking factors to determine which results are most relevant to a searcher.
Google has also introduced AMP (accelerated mobile pages), which provides faster page loading times. AMP also incorporates display ads.
In the past few years, mobile search has overtaken desktop searches. In fact, HubSpot reports that over 50.3% of web traffic was driven by mobile devices in 2017. In order to optimize your pages for mobile, make sure your site is fully responsive.
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