Among the many jobs available in the digital marketing industry, the role of an SEO specialist is among the most popular. While many SEO specialists choose to go freelance, others work for employers and in-house. Those who go freelance can help clients with their SEO strategy while providing them with valuable information about SEO guidelines.

SEO is a job that requires a lot of technical skills. It can involve writing content, testing ads, and creating link-building strategies. But it also requires understanding the Internet environment and consumer psychology. Keeping up with the latest developments in search engine algorithms is critical. It can be exciting and frustrating to watch the world change, but good SEO specialists take on the challenge with enthusiasm.

In-house SEO positions are common within large corporations, but SMEs are also likely to hire SEO specialists. In-house SEO positions tend to be more involved with the business side of the company, and most companies with an online presence require some sort of SEO assistance.

Many SEO specialists work with smaller consulting firms or digital marketing agencies. These agencies are usually located in major cities. They also tend to have larger marketing teams that work on multiple projects. They can provide opportunities for those who want to work internationally.

SEO specialists may also work with a testing team to test different elements of a website. They must also optimize metadata, on-page content, and clean HTML structure. They can then help ensure that pages load quickly.