Using the right SEO tools will help you boost your search engine rankings. They can show you where you stand against competitors, what’s working and what you need to tweak. And with the best tools, you can generate insights quickly.

The keyword tool in SEMrush is a great way to find keyword phrases that are relevant and perform well. This tool offers robust metrics, including keyword volume, competitive density and competitiveness score. It’s also useful for evaluating your own content.

Google Search Console helps you understand how your website is performing in the search engines. It also lets you check SERPs across different devices. It includes an index coverage report, which shows pages that aren’t getting indexed or that need to be updated.

Another useful SEO tool is GrowthBar. It’s a free Chrome extension that gives you instant access to critical SEO data. It helps you analyze your keyword rankings, explore backlink data, and unlock growth channels. It’s becoming a favorite among small businesses.

SEMRush is a widely-used SEO tool that offers keyword research, competitor analysis, and help with PPC and ad campaigns. It’s also the largest database of its kind. With over 20 billion keyword phrases in its database, it’s a great way to see where your competition ranks.

Another useful tool is Text Optimizer, which generates questions, answers and other content that’s semantically correct. It also helps you avoid duplicate content.

SpyFu is a great tool for finding keywords that are profitable, and it keeps track of emerging competitors. It shows you the keyword groups for each competitor’s AdWords campaigns.