Getting your website to rank higher in search engine results can have a huge impact on your bottom line. While search engines are evolving constantly, there are still some basic concepts to be aware of.

One of the most important is how to get high quality backlinks to your site. These links spread link juice among your pages, which in turn helps you rank higher in search engines. You can do this by promoting a quality piece of content and then reaching out to other webmasters.

Google’s search algorithm is still largely based on links. This is because links are perceived as a vote of confidence in the content of a page. Links are also a good indicator of the quality of a website.

Aside from links, there are other more subtle ways to improve your website’s search engine ranking. These include organizing your website, ensuring that it’s crawlable, and using the right meta tags. These tricks can help you rank better in search engines and increase your click through rate.

The name of the game is the best quality content you can produce. This content should be relevant to the specific search query you’re targeting. It should also be written in HTML so that it can be scanned by search engines.

Another clever SEO trick is to create an XML sitemap, which can help search engines crawl all of your pages. Another cool concept is the use of an alt attribute to describe an image. This is a good way to get noticed by search engines, which can lead to guest posts, and other link building opportunities.