If you’re interested in attracting the most traffic, you need to know what people are searching for. Fortunately, Google’s search trend data is an excellent source of insight.
The most popular keywords on Google are usually a mix of tech-related and navigational searches. These terms are meant to help users find websites they’re interested in.
The search trends of keywords vary by country, and this can be particularly true in countries with a large population. This is why you may see spikes in searches for a certain keyword in different parts of the world.
The personal search trends of people on Wikipedia also depend on what’s happening in the world. If there’s a major news event, or an important person’s death, that can cause a spike in search volume.
Brand names are often searched more than generic keywords, which is another good reason to be careful with how you target your content. If you’re trying to build your business, you don’t want to get lost in the crowd with a generic term that no one is searching for.
When you’re writing content, it’s vital to understand the buyer intent behind each of your key phrase keywords. If your content matches the consumer’s intent, they’ll stay on your page for longer and become more likely to buy. If it doesn’t, they’ll bounce off your site, which can lead to a poor ranking.
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