When it comes to SEO, there are three main types: On-Page, Off-Page, and Technical. Choosing the right type of SEO strategy for your site will ensure that you get the best results possible.
On-Page SEO involves the optimization of all pages of your website to make them more accessible to search engines and improve their ranking. This includes optimizing content for search engine users, adding meta tags, cleaning up URL structure and ensuring that there are no broken links or duplicate content on your website.
Off-Page SEO, on the other hand, refers to all the actions you take outside of your website that will influence your SERP rankings. This can include social signals, company citations, backlinks and other external factors that are out of your control but still play a role in the success of your SEO efforts.
Mobile SEO, on the other hand, focuses on optimizing your website for mobile devices like smartphones and tablets to provide the best user experience possible. This is important because if a customer visits your website on their mobile phone and the page doesn’t load or looks bad, they may never come back to it again!
Black-hat SEO, on the other hand, exploits weaknesses in Google’s search algorithm to rank higher than your competitors. This is often done by using spammy or paid link building strategies, keyword stuffing and cloaking (showing different content to bots and humans), which can cause your search ranking to plummet.
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