Developing a solid keyword strategy is essential for a successful search engine marketing campaign. The right keywords will tell your visitors what you are all about. They will also drive conversions when they can find what they’re looking for.

There are a variety of tools available to help you determine which keywords are worth pursuing. One is Ahrefs. These tools allow you to view data on any website. You can also use them to compare keywords, see which ones are most commonly searched, and gauge what your competition is doing.

In the realm of keyword marketing, there are two main types of keywords. The first type are the seed or foundation keywords. These are generally industry terms and keywords that reflect your audience’s searches and products. The second type are the long tail keywords. Long tail keywords are generally more specific and have a lower search volume.

The most important part of your keyword strategy is to figure out what you are trying to accomplish. A good keyword strategy will take into account your site’s goals, your competitors, and the current search trends. Your keyword strategy should evolve as your business grows.

Using the right keywords to drive traffic to your site is a smart way to increase qualified leads and increase visibility. A good keyword strategy can be a little challenging to execute, though, especially in competitive markets. You can create a long-term keyword strategy by developing regular blog posts and niche-specific hub pages.