The main goal of SEO is to increase a website’s ranking in search engines. The process of achieving this goal involves optimizing the technical configuration, content relevance and link popularity of a website.
SEO is an ongoing process, and the results don’t usually show up overnight. This is why it’s so important to keep up with the latest trends in the industry, as well as new techniques that can be used to improve your rankings.
On-page SEO is the practice of optimizing individual pages on your site to increase their organic rank in search. This includes things like having the right title tags, meta descriptions, and keyword-rich content that helps Google understand what your page is about.
Off-page SEO is the practice of improving your rank by increasing external links to your site from other high-quality sources. This can be done through things like brand mentions, social media shares, and bookmarking.
These are all high-value signals that tell search engines that your content is of value and worth sharing. This is why it’s so important for brands to get involved in link building activities.
Typically, there are 2 main types of SEO tactics that can be used to improve your organic rank: White Hat and Black Hat. White Hat techniques are those that are accepted by the major search engines and produce long-lasting, stable results.
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