The 200 factors are a list of Google ranking elements that go into their algorithm. They determine which web pages are most relevant to specific search queries and help decide where they should rank on the SERPs.
User Experience: The most important factor when evaluating the ranking of web pages is the user experience. This includes everything from a page’s or site’s layout and content to the amount of time visitors spend on it.
Trustworthiness: Another factor that goes into Google’s algorithms is whether or not a website is trustworthy. This is determined by a variety of factors, including backlinks and social media presence, among others.
Brand Credibility: This is a strong ranking factor that can be achieved through quality content, a well-structured site architecture, and links from other sites in your industry. It can also be increased through a range of SEO techniques, such as improving on-page content, creating a high-quality backlink profile, and enhancing the overall user experience.
Domain and Page Authority: The authority of the domain (or URL) a page is on is a key ranking factor, according to Moz. The Moz domain and page authority scores are ranked from 0 to 100, and they tell you how likely a particular page or domain is to rank in Google’s search results.
Google’s algorithms are constantly evolving and changing to meet the needs of searchers, so it’s a good idea to stay up-to-date with how they work and what they’re looking for. This will ensure that you’re providing your audience with the best experience possible when they visit your site.
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