Search engine optimization is an ever-changing discipline that can be hard to keep up with. Google keeps updating its algorithms, and what worked well last year may not work so well today.
One of the most effective strategies is on-site SEO. It involves optimizing the structure of your landing pages, adding internal links, images, and videos that will help Google to better understand the content of your site.
Another strategy is keyword research. You can use free tools like Google Keyword Planner to find keywords that are relevant to your business.
Using longtail keywords is also a good practice to improve your SEO ranking and get more targeted traffic to your website. These are phrases that consist of more than two terms and tend to be less competitive than short-tail keywords.
In addition to these on-site SEO tactics, you should also focus on off-site SEO strategies. These include building high-quality links from credible websites, which will help search engines better understand your site’s content and build trust with its visitors.
Artificial intelligence is a big part of how Google processes search queries. It has a machine-learning algorithm, called RankBrain, that scans the web for keywords related to your search query and displays results in a natural way.
Keeping up with this technology is a good way to ensure that your SEO is constantly improving. The best way to do this is to consistently publish quality content and use natural-sounding keywords, which are easier for RankBrain to recognize.
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