If you want to learn how to do keyword research for beginners, you’re in the right place. The process of researching and ranking for keywords can help you increase your website traffic and drive more conversions.
Essentially, the process of keyword research is all about knowing what your target audience is searching for. It can also help you decide which keywords to prioritize and how to craft content to satisfy both search engines and users.
Start by brainstorming a list of possible seed keywords for your business or product. Then, use one of the many keyword research tools out there to find out what other relevant terms people are using.
Then, check out your competitors to see what words they’re using on their site and in their content. This can provide a lot of valuable insight into what your potential customers are looking for and what you could be doing to better compete in that space.
Once you’ve compiled your first list of seed keywords, you’ll need to take that idea and expand it into a longer list of long-tail keywords. This means finding more specific and less competitive search terms that are a good fit for your business or product.
The easiest way to do this is by plugging in your keyword phrase into Google or a keyword research tool and seeing what other related search phrases appear. This can be a great way to get more ideas for keywords and may even spark a few blog post ideas that weren’t on your original list!
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