What Are the 7 Types of SEO?

SEO is the process of optimizing your website to increase its visibility in search engine results. This is done by focusing on keywords and other tactics that improve your site’s ranking.

On-Page SEO

This is the process of optimizing each page on your website, including keyword research and optimization, content strategy and metadata. The goal is to make your content easy for search engines to crawl, read and understand.

Local SEO

This type of SEO is focused on increasing your business’s online visibility for local search queries, such as those involving your city or town. It involves ensuring your business’s information is up to date and using local keywords in your content.

Technical SEO

This kind of SEO focuses on making sure your website’s technical foundation is strong and optimized to be crawled by search engines, while also improving your user experience. It includes things like creating XML Sitemaps, implementing structured data markup, using canonical tags and other techniques that can help search engines better understand your website.

White Hat

Often thought of as the traditional, conventional approach to SEO, White Hat SEO is focused on delivering quality content that aligns with the user’s intent behind a search query. This can include optimizing pages for specific keywords, utilizing tools such as Google’s AdWords, and building links through reputable sources that adhere to Google’s guidelines.