To be an SEO expert, you need to understand how search engines work and the specific keywords your target audience is using to search for information. It’s also important to know how Google and other search engines rank websites, so you can optimize your own site to get noticed.
Some people learn SEO through a course, but others do it on their own. Having an experienced mentor can help you navigate the learning curve.
Follow top SEO blogs, join SEO communities and go to SEO conferences to gain exposure to all facets of the industry.
Check out Google’s Webmaster Help Community and ask your questions directly to search engine evaluators.
If you’re a visual learner, check out YouTube and Google’s own SEO channel for videos that delve into the inner workings of search engine algorithms.
There are plenty of free resources online for SEO, but the best way to get the most out of your efforts is to invest in quality SEO courses, Patel says. These courses are usually structured and teach a clear path to success.
A quality course will teach you the basics of SEO as well as how to use tools, Fox says. The course can be completed in a variety of ways, including face-to-face or online.
The content you put on your website matters most when it comes to SEO. Having fresh, original, and helpful content will give your website a leg up in search rankings.
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