Using the right SEO techniques can help boost the performance of your website. It will increase the visibility of your website, improve the overall traffic, and improve your ROI. It also improves the overall user experience.

In addition to improving your visibility, SEO can also help build trust among customers. When customers trust your brand, they are more likely to purchase from you. Using SEO will also help increase your brand’s authority and increase your conversion rates.

SEO is a complex process, broken down into several sub-processes. Each of these sub-processes has its own rules and requirements. However, all of them work to improve the visibility and performance of your website.

On-page SEO is the most common type of SEO. It involves optimizing the elements of your website, such as your content and HTML codes. It includes making your page titles and meta descriptions attractive, writing high-quality content, and using descriptive file names.

On-page SEO also includes optimizing images and other media content on your website. Optimizing images will help improve page load time and track how quickly your website loads. You can also use the ALT tag to add a descriptive text to your images.

Search engines like Google give preference to websites that are mobile responsive and fast to load. Longer page loading times correlate with higher bounce rates. Therefore, optimizing your page speed can help reduce your bounce rate and encourage users to spend more time on your website.