Generally speaking, SEO (Search Engine Optimization) is a process to optimize a website. It involves creating helpful content and optimizing the website’s technical configuration. These two processes help the search crawlers to better understand the website and spit out the most relevant pages.

With Google’s ever changing search algorithms, the SEO process is complex. For example, if your website doesn’t work on mobile devices, then it will not be able to rank on SERPs. This is why it is important to focus on mobile optimization.

Another aspect of SEO involves making pages load faster. Search crawlers need extra time to understand web pages. When you optimize your website, you add extra bits of code that will help the crawlers understand your pages.

Another factor to consider is the competition for keywords. If there is an increase in the competition for high-value keywords, it can affect SEO. However, if you have an experienced SEO partner, they can identify key phrases that will help you achieve your goals.

Whether you are a business or an individual, SEO is important. You can hire an SEO company to do the work for you, or you can do it yourself.

SEO software helps you determine the best keywords to use, and analyzes how well your website is performing in search engines. It can help you uncover problems and provide valuable insight about how to improve your website.

Some SEO software tools are free, and some are not. The cost of the tool depends on the number of features you need. If you are looking for an enterprise-level tool, it can cost hundreds of dollars per month.