There are several components of on-page SEO that help websites rank better in Google. These include HTML elements, site architecture, and content elements. Whether you’re a beginner or an experienced webmaster, it’s important to understand the ins and outs of the various components so you can optimize your website for visitors.
The first step to optimizing your website is to make sure you’re providing the information that users are looking for. This is the basis of any effective SEO strategy. Once you’ve found out what your customers are searching for, it’s time to start creating quality content.
One of the most crucial on-page SEO elements is keyword usage. You want to incorporate keywords as naturally as possible in your copy, so that search engines can understand what you’re about. A good rule of thumb is to place your keyword in the first 100 words of your copy.
Another element is structured markup. The use of HTML elements, such as headers and meta descriptions, helps search engines understand your page’s content. Using structured markup can also encourage click-throughs, which can lead to higher rankings.
On-page SEO also includes using the right keywords in your URL structure. Using 3 to 5 words in your URL helps to add relevancy to your page. Adding these keywords will boost your page’s ranking in Google.
Title tags are another on-page SEO element that’s crucial for SEO. Each webpage should have a title tag, which is displayed in a browser window and tells visitors what the page is about. However, it is important that you don’t stuff your title tag with keywords.
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