There are two main types of keywords that you can use in your online marketing. These are primary keywords and LSI keywords (Long-tail SEO keywords).
A primary keyword is the phrase that you want to rank for in search engine results pages. It’s the key word that you want to focus on and should be included in your title, headings, meta description, first paragraph, and throughout your content.
LSI keywords are phrases that are closely related to your primary keyword and add more context to your content. They can be synonyms, plural forms, misspellings, or other variations of your primary keyword.
Long-tail keywords are more specific and tend to have less monthly searches than high volume keywords. This is good because they’re much more targeted, meaning people are much more likely to click on your website and convert if they’re interested in the product or service you offer.
A buyer intent keyword is a phrase that identifies a potential customer’s stage in the buying process. This is a good way to determine the keywords you need to target for your online marketing strategy.
There are a number of factors to consider when deciding which keywords to use in your online marketing campaigns. Some of these include traffic, intent, and conversion rate.
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