SEO is a crucial part of any marketing campaign, but many companies aren’t sure how to price their SEO services. The answer to this question varies depending on the company’s budget and what they hope to achieve.
The first thing to consider when determining SEO pricing is what you need from your agency. Are you looking for a one-off audit or ongoing technical optimization? If so, you’ll pay a little more.
Secondly, the scope of your project will also impact the price of your SEO work. Does your site need extensive content marketing and link building, or just a few pages of on-page optimization?
Finally, how competitive your market is will affect how much SEO work you need to do. For example, if your competitors have strong domain authority and are growing quickly, a bigger project might be needed to keep pace with them.
On average, monthly retainers from reputable SEO agencies start at $2,500 and go up to $5,000. This pricing model offers the benefit of a set monthly budget, tools, and a team of experts that most businesses don’t have in-house.
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