Heading tags are one of the most important elements of an HTML document. They are used to define the hierarchy of a page, which helps search engines understand what content is important and provides the reader with an easy-to-read structure.
The h1 tag is the first level heading that defines the overall topic of the webpage. Usually, it is the title of the page and it is important to keep this at the top as it is often a strong indicator of what a page is about.
Moreover, it is essential to include your strategic keyword in this tag as well. This will help to better position your page and it can also be taken up by the search engine robots during their indexing process.
Aside from this, h2 tags are used to highlight important content sections and can be used to head up subsections. These tags are important for impaired visitors who use screen readers as they can help them navigate the content and find what they are looking for easily.
In addition, h3 tags are used to outline specific topics and can be used for more than one topic, whereas h4 and h5 are rarely used. These can be useful for displaying additional layers of information or for providing context for a long-form piece of content such as a case study or “how to” guide. These tags are especially useful for organizing long-form content such as blog posts or tutorials.
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