When it comes to search engine optimization (SEO), keywords are the key to getting your content noticed and ranked on Google. They’re also a great way to drive traffic to your website and improve conversion rates.
There are two types of keywords to focus on when SEO writing: generic and long-tail keywords.
Generic keywords are terms that don’t refer to a specific product or service, but they have high search volume and competition. They are good for content that needs to be broader than a specific topic or industry, like a main website page.
The other category of keywords is long-tail keywords, which are 5-8 words and more specific about the intent of a searcher. These are a great way to target audiences that are more likely to convert, even though they have less search volume than short-tail or mid-tail keywords.
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