As an SEO, you are likely to be involved with a lot of technical tasks, and coding skills can help you work more efficiently. Coding skills can also improve your website’s performance in search engines.
Generally speaking, a good knowledge of coding will allow you to automate SEO-related tasks more effectively. This means that you can spend less time working on SEO and more time on other aspects of your career.
SEO is the process of improving the quantity and quality of website traffic to a web page from search engines. This can be unpaid – organic – traffic, which is essentially free advertising for your business.
The main difference between SEO and programming is that SEO focuses on getting your site to rank higher in the search engine results pages (SERPs). While SEO includes keyword research, content optimization, and link building, it doesn’t include coding.
In addition to that, SEO is more of a strategic approach than a hard and fast set of rules. You must also be able to analyze and understand how your SEO strategies are performing in the SERPs.
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