Most businesses are using digital marketing strategies like SEO and Google Ads to get more traffic and sales. However, many fail to determine which strategy works best for them and brings them the best results.
If you’re still in the early stages of promoting your business, SEO might be the best choice for you. This strategy focuses on getting your website ranked high on search engines for specific keywords. It involves boosting the ranking of your site through strategic changes and off-page work such as link building, branding, and content creation.
Unlike Google Ads, SEO is a long-term process that requires patience and continuous improvement to yield sustainable results. It includes creating a well-functioning website, optimizing it for relevant keywords, providing engaging content, and building backlinks – all of which take time to build.
Google Ads is a pay-per-click (PPC) advertising method that allows you to get your ad placed on search results pages of popular websites, such as Google. These ads appear above and below the organic results on the search engine’s result page.
You can also choose to run ads on a remarketing list, which can be an excellent way to target potential customers and prospects who have already visited your website. In addition, you can learn more about your audience by checking your Google Ads dashboard and analyzing the data it provides.
When choosing which digital marketing strategy to use, it is important to consider your goals and objectives, as well as available budget and time. Whether you should choose SEO or Google Ads depends on your business model and how you want to reach your target market.
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