Choosing the right competitive keywords for your website can be a challenge. But there are some steps you can take to improve your rankings.

You need to understand your target audience first. Knowing what they want and what they don’t is the first step in publishing content that will solve their problems.

You can get a better idea of what type of keywords your audience is searching for by doing research. You can check a tool called Keyword Planner, which will give you ideas for what keywords are most popular for your industry.

Another method is to use a competitor spying application like SpyFu. This will allow you to see how a competitor’s search engine optimization process works. It will also help you determine what types of keywords are effective for your competitors.

High competition keywords are often used by ad outlets and blogs. They can be useful for getting a quick jump on competitors, but they should be used sparingly at first. If you’re new to SEO, it’s best to avoid these until you’ve mastered the process.

In addition, you can learn more about your target market by using social media sites. You can also use analytics software to measure the traffic and conversion rates of your website. You can use the information to produce better content in the future.

A good example of a long-tail keyword is “buy face masks.” It is less common than a head keyword, such as “car repairs.” This means it is more niche and may be less competitive.