Getting your website ranked on search engines is important. Having a high ranking is the first step towards getting traffic and conversions. Getting a good keyword strategy will allow you to rank for specific phrases. However, there are more factors to consider than just keywords.

In order to get a good keyword strategy, you must evaluate what your audience is searching for. You can find this information by analyzing SERPs. If your content does not match what your target market is looking for, you are not going to have an effective SEO campaign.

When it comes to evaluating your keywords, there are four criteria to look for. These criteria include: volume, difficulty, searcher intent, and competition.

Search volume is an intuitive measure. If you have a lot of people searching for a particular term, you can expect to see a large amount of traffic. If you do not have much traffic for a particular term, you may want to reconsider it.

If you are using a paid advertising method such as Google AdWords, it is important to properly use keywords. This will help you drive organic traffic and pull traffic from your competitors.

If you have an existing website, you will also need to determine which keywords you should use. You should assign keywords to specific pages. If you have a category or subcategory page, you can use keywords to help visitors find the information they need.

When it comes to ranking for keywords, you should also consider how often you will use them. It is not necessary to use them as often as possible. You should only use them if they make sense.