SEO, or search engine optimization, is the process of making sure that your website appears high in search results when people search for certain words and phrases. This will increase your website’s traffic and help you get more leads.
Start by researching keywords that are relevant to your business and use them throughout the content on your site. Then make sure you include them in the page title, the page URL, and the meta description.
A page title is the most important factor that search engines take into account when determining the ranking of a page, so it should be relevant and keyword-rich. Try to keep it under 155 characters, and include the main keywords in the title, slug, and subheadline.
Adding an XML sitemap to your website will allow search engines to crawl all of the pages on your website quickly and easily. It also helps the search engine understand what each page is about so it can properly index your website and give it the best chance of appearing in search results.
Linking to other pages on your website is another essential component of SEO, as it gives search engines a way to understand your site’s hierarchy and how it relates to the topics you write about. Additionally, internal links can help you get visitors to stick around on your site and avoid a high bounce rate.
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