Keywords are a critical step for optimizing your website and content for search. They tell Google what questions your audience is asking, what problems they’re trying to solve, and what content they want to see.
Start by brainstorming with a team. This can include members from your marketing and sales teams, as well as those who speak to your customers on a regular basis. Getting input from people who know your business best is the best way to get ideas for keywords that reflect your mission, products, and unique selling points.
The next step is to make a list of keywords in a spreadsheet or a document. This will take some time, but it’s not a bad idea to set aside some time every few weeks to go through your list and add in any new keywords you find.
Another great source for finding keywords is to use tools that will suggest keyword ideas based on what someone typed into the search bar when they searched your topic. For example, Answer The Public will scrape data from Google Autocomplete to show you a range of variations that users might be looking for.
Using these tools and the brainstorming that came from your first list, compile a large number of potential keywords and topics. This will give you a lot of ideas to think about when optimizing your site and writing for search.
Once you have a big list of keywords, it’s important to prioritize which ones are most valuable for your business. Consider things like buyer, volume, and win-ability, then create a prioritized list.
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