Using Google to advertise your business has its pros and cons. The ad costs can be prohibitive for competitive keywords, but if you are willing to do your homework, you can find ways to reduce your advertising expenses.

Google has a number of revenue sources. One of them is AdWords, a pay per click (PPC) advertising platform. The service allows advertisers to bid on keyword phrases relevant to their target audience. The price of these keywords depends on the industry in question. Typical costs for small to mid-size businesses range from $1,000 to $30,000.

If you are looking to launch a new PPC advertising campaign, you’ll need to set aside a budget for your new ads. The average cost of Google ads is $55, although this figure can vary depending on the type of business you are in and the type of keyword you choose.

You might be surprised to know that the most expensive keyword in the Google ad network is the financial industry’s “car insurance.” The best part is that you can use their keyword planner to find out which keywords are the most popular, as well as the least expensive.

Using Google’s Keyword Planner is an easy way to get started. It’s free to use, but you do have to sign up for a Google account to use it. You’ll need to provide billing information. After you’ve created your account, you’ll be able to view the estimated cost of your campaign.