What is the job role of SEO?

The job role of an SEO specialist involves optimizing a company’s website to rank highly in search engine results pages (SERPs). This is accomplished through a combination of on-page and off-page strategies, including keyword research, link building, social media strategy, content development, and site speed optimization.

Typical SEO Specialist Jobs

There are many types of SEO roles, but the most common are those that include the titles of SEO Analyst, Strategist, Consultant or Executive. These positions generally involve working with a small team to perform research and develop SEO tactics that increase the company’s visibility online and improve their search engine rankings.

A typical day in an SEO specialist’s job involves a mix of research, analytics, testing, analyzing data and reporting to clients. The specific tasks you do on any given day will depend on what type of project is in the works, and how you’re collaborating with the team to get the most out of the project.

Keeping Up With Industry Trends:

As an SEO specialist, it’s crucial to be aware of the latest trends in search engines and algorithms. This means staying up to date with everything from changes in the algorithms that affect how SEOs do their work to new ways to optimize a site’s content and structure.

Educating Clients:

Because of the technical nature of this field, it’s important to be able to explain complex concepts in simple terms to clients and customers who might not understand how SEO works. Having excellent communication skills is also important in this role, as it’s a crucial part of maintaining strong relationships with clients.