There are a lot of things to consider when choosing a search engine optimization (SEO) strategy. A good understanding of the different types of SEO is a critical step to optimizing your website for organic search results.
On-page SEO refers to the tactics you implement on your website to improve your website’s organic search rankings. This includes making sure your pages have relevant content that aligns with the user intent behind a specific search query. Specifically, title tags and meta descriptions must contain keyword phrases to help Google understand the semantic meaning of your page.
Moreover, your web page’s speed must also be optimized to ensure that your visitors are not waiting too long for your pages to load. This is a major ranking factor, so you need to make sure that your site loads quickly and easily for your visitors.
Technical SEO focuses on analyzing your website’s non-content elements and strategies to improve them for better search engine visibility. This includes making sure your site’s backend structure is secure and the foundation is strong for your web pages. It also involves ensuring that your site is mobile-friendly so it’s easy for people to use on any device.
Unlike black hat techniques, white hat strategies follow the guidelines of search engines and focus on organic SEO. This is important for businesses that want to rank higher in SERPs without having to pay expensive marketing costs. It’s also a great way to build trust with searchers and increase your brand awareness online.
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