Whether you’re a business owner, marketer or SEO expert, understanding which keywords are being searched online is key to building an effective digital marketing strategy. This insight can help you craft a content strategy that will increase your reach and conversions.
A strong keyword strategy can unlock massive amounts of traffic for your website and brand through search engine optimization (SEO), content marketing, and paid media campaigns. Our team is experienced in all of these areas and can guide you towards success.
If you run a business that specializes in home appliances, a long-tail term like “racecar parts” might be more relevant for your site than the head term “blogging.” The reason is simple: a person looking for something very specific is likely a much more qualified searcher than a general one.
Step 2: Make sure that you have a balanced list of both head and long-tail terms.
You may be tempted to focus your efforts on head terms because they’re easier to rank for, but they can often lead to traffic plateaus if you don’t balance them with long-tail terms.
Using tools such as Google Trends can give you an idea of which keywords are most popular across the globe, helping you plan your next digital marketing campaign accordingly. It’s also a great way to keep track of how your SEO strategy has evolved over time and get an idea of which changes you might need to make.
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