Keyword research is a crucial part of any SEO strategy. There are many free and paid tools that can help you find the right keywords.
The best way to start is to identify high-volume keywords for your site. This will allow you to tailor your content for specific search terms.
You can do this using an analytics software package, or you can do it yourself. If you are using Internet Explorer, you can browse the source code of your competitors’ websites to see which tags are most frequently used.
A Google search will also give you some ideas. It’s important to understand that not all keywords are created equal. While you might be able to rank for “how to make a latte” (which is a pretty big feat), it might not be the most relevant search term to target.
The Google Keyword Planner is a good way to get keyword ideas. In addition to providing some interesting metrics, the tool offers a few cool features. One of them is the ability to view the most popular SEO keywords in your industry.
You may also want to use a tool such as Ahrefs to see what your competitors are doing with their keywords. They provide a ton of data, from search volume to difficulty scores.
Finally, you can take advantage of competitive intelligence tools such as SEMRush. These are a collection of free and premium SEO tools, each containing different functionality.
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