When you first learn about SEO, you’ll want to focus on the basics. Getting started takes time, but learning the right way is important. Once you understand the fundamentals, you can branch out into more complex topics.

There are many resources to help you get started. You can use Google to search for new resources. It’s also a great way to stay up to date with new trends in the industry.

A popular SEO news site is Search Engine Land. It offers a beginner’s guide to SEO, as well as an advanced guide for those with more experience. Another resource is the free marketing reviews of Exposure Ninja. These reviews are written by actual marketing professionals. They are helpful in helping you understand the underlying issues that your website might be facing.

One of the most powerful tools you can use for measuring the success of your campaign is Google Analytics. This tool can tell you where your traffic comes from, as well as who your users are. By understanding this information, you can improve your website’s performance.

You might also consider taking a course at SEMrush. This company offers a variety of courses on PPC, SEO, social media and project management. Some of their courses include a certification. To get a certificate, you can take an exam immediately.

If you’re looking for a more scholarly resource, you may wish to check out Moz’s Beginner’s Guide to SEO. Although it’s not the most comprehensive piece of content, it’s authoritative.