Search engine optimization, or SEO, is the process of optimizing a website or web page so that it ranks higher in search engines like Google. The goal is to get your website as high up on the SERPs (search engine results pages) as possible, and this can be done by optimizing both the content of your site, and the HTML source code that defines it.
Meta tags are a crucial part of SEO. They allow you to communicate a lot of information about your website or page to search engines, so that they can properly read and interpret your content.
The most important meta tag is the title tag, which is the main piece of text that appears on search result pages. It tells search engines the topic of your website or page and should be relevant to the keyword that you want to rank for.
Another important SEO tag is the meta description, which is another snippet of text that shows up on search results pages. It gives your website or page a chance to make an impression on a potential customer and is often the first thing that they see when searching for something on Google.
In short, a good meta description will help you get more click-throughs from your website or page, and can also help increase your rankings for specific keywords. You should never stuff your meta description with keywords, though – search engines will recognize this as keyword stuffing and punish you for it.
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