SEO certification is an education in the field of search engine optimization. It combines theory with practice and offers valuable insights into the industry. However, it is not a substitute for experience. Instead, it can help you build on your skills and achieve career goals.

Whether you are a beginner or an experienced SEO professional, a certification can help you learn new skills and increase your chances of landing a prestigious job. A certified professional may also be able to command a higher rate of compensation.

Depending on your needs and budget, you can choose between several different types of courses. Some programs focus on active practice, while others are more theoretical. The best course will combine a strong theoretical foundation with real-world practice to maximize your learning.

HubSpot’s SEO certification course is a good option for beginners or experienced professionals. This course covers basic SEO concepts and advanced techniques. You will receive two hours of tests to complete, as well as six hours of content. You can also purchase a membership to the Digital Marketing Institute to access additional resources.

Search engine optimization is a fast-paced and ever-changing field. Taking an online course to teach you new tools and techniques can be vital for your career. Besides, specialized certifications can help you develop an impressive LinkedIn profile.

Many of the leading SEO platforms offer a range of courses. While some of them are free, others cost thousands. As with other types of online courses, there is no standardized way to determine prices.