SEO (Search Engine Optimization) is a strategy to get your mobile app listed in search results on Google and the App Store. This will increase your app’s visibility and boost its downloads. It will also allow you to retarget existing users by bringing them back to your app with the click of a search result.
Keywords are important because they help search engines find the right information for a user. It is important to do a thorough keyword research, analyze the competition, and select the keywords that are relevant to your target audience.
Mobile apps are presented in a list of apps called “App Pack” on a search result page when you enter specific queries like “video converter app”. This can be very helpful to find your app, especially if it has a good rating and high number of downloads.
A great way to improve your search engine rankings is to add ratings and reviews to your app. These can help build credibility, and can also help Google determine if your app is trustworthy or not.
Your app’s website can be used as an information hub to give the user all the info they need about your app. This includes the different versions of your app, pricing models, and a bit about your company.
Adding blog posts to your site is another great way to boost your app’s SEO. It allows you to provide information that your customers are looking for, and to engage with them in a conversational way.
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