A keyword research example is a process that allows you to understand what your target audience is looking for online. It will also help you determine which keywords to focus your content strategy on so that your website can be found in search engine results pages (SERPs).
The goal of keyword research is to find terms and phrases that your target audience is using when searching for products or services related to your business. This will help your website rank higher in search engines, increase your web traffic, and drive sales.
Step 1: Brainstorm topics that are relevant to your business and its products or services. This will help you narrow down your seed keyword list and get more ideas for the next steps in the process.
Once you have a short list of topics, use a tool like Semrush’s Organic Research tool to check which keywords your competitors are ranking for in search results. This will give you a sense of what keywords your competition is using to drive the most traffic to their site.
Getting a good idea of what keywords your competitors are using will help you find potential gaps in your niche and help you build on existing trends in the industry. It will also allow you to identify opportunities to fill those gaps in your marketing and SEO strategy, making it more effective and appealing to your audience.
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